Since 2003, the French company ARTOYZ has been contributing to the development of the “designer toy
culture†in France and around the World.
The ARTOYZ ORIGINALS label is a laboratory for French and international toy designers, emerging or confirmed, and its role is to offer exclusive creations that will create a new dynamic on the toys’ market.
The first ARTOYZ ORIGINALS project is an evolving toy project called ELEMENTS, sloughing with the different
graphic renderings of the creators and artists involved.
Created by the young artist EASY HEY from Delkographik collective studio and rendered by GREGOS, ELEMENTS are characters based on the following hypothesis: according to some antic Greeks philosophers, all matter in the world is comprised of 4 elements: water, air, earth and fire.
ELEMENTS PROLOGUE SET will be the first step of the on-going series of ELEMENTS toys, which release is scheduled for June 2008.
The set consists of a box of four characters associating colour and transparency, introducing the concept of elements and imparting the structure of this new standard.
Two new vinyl figures will be exclusively unveiled during the Bread and Butter Tradeshow in Barcelona early July 2008 (to be released then in September ’08).
Several other new toy projects are currently being produced for a late ’08 release.
