“Iconic UK brand MATHMOS have teamed up with graphic art duo TADO to create Chuppi – the perfect interactive child’s nightlight AND an adult’s collectable art toy. The wireless colour changing customizable Chuppi available internationally from the 30th April at www.MATHMOS.com and is priced at £30 (40EU).
Harnessing almost 50 years of MATHMOS ambient lighting expertise, Chuppi can be set on a single colour or allowed to cycle through the spectrum. He (or she!) will fade off automatically after half an hour, but can also be set to stay alight. Each Chuppi comes with reusable stickers for 18 different characters allowing for full customization. Should you ever tire of your light giving companion you can simply rearrange the stickers. Wirelessly this unique customizable art toy and light lasts for up to 6 hours and you simply place Chuppi on their home to charge.
Commenting on the collaboration TADO said:
“The main challenge was coming up with a fun little guy that offered something a little bit different to the customizable toy market. As such we wanted to try and make something that could be used either as it comes, or as a platform to be customized, with the added dimension of it being illuminated. The stickers we created also allow people to have some fun and get creative without having to break out the pens and paints! We worked really closely with MATHMOS to come up with the characters shape and pose, a true collaborative project in every sense of the world and we are delighted with the results.”
We’re really excited to get our hands on a Chuppi, in the worlds of Steve Carrell, “I love lamp”. Leave it to TADO to be the one’s to come out with a customisable toy as awesome and innovative as this. The stickers alone make it possible to create hundreds of different quirky characters. It’s going to be awesome seeing the customs that are created from this form, especially as the lighting element can play a big part in the creative process. Keep your eyes peeled for a full review as and when get our mitts on a Chuppi of our own.