Toy2R, creators of the iconics Qee series and one of the pioneers of the designer toy movement have proudly announced that they will be launching a new USA division. This will allow Toy2R to extend it's global presence, giving both retailers and collectors easier access to it's products.
It will also provide an opportunity for Toy2R to broaden it's licensed products range. After the success of the Simpsons Bart Qee range a new wave of Simpsons Qees will be unleashed (pure speculation but I'm thinking this may be the Homer series?), as well as...wait for it...Sonic The Hedgehog and Little Big Planet Qee lines! Even if you're not a fan of the commerical cross-overs you have to admit those sound pretty cool!
Well, rather than babble on about it ourselves why don't you check out the press release from Toy2R HQ after the jump! It's long but it's quite an interesting read, giving an nice insight into the future and past of this toy giant!
TOY2R ANNOUNCES LAUNCH OF TOY2R USA DIVISION
Toy2R, one of the pioneers in the designer toy business, is excited to announce the launch of Toy2R USA.Â Â For more then 10 years, the iconic Toy2R Qee brand has been one of the most recognizable platforms in the designer toy genre.
Establishing a US office will allow Toy2R to expand their global presence. The US office will develop additional avenues of distribution so retailers and fans of Toy2R will have better access to products. Toy2R USA will continue to work with established artists and new, creative talent to grow the artistic element of the brand. The expansion will allow for exciting promotional and licensing opportunities, including Pop-Up stores, Toy2R licensed merchandise and a regular presence at designer toy shows, conventions and trade shows.
Toy2R will broaden its licensing program while continuing licensed projects with Diamond Comic Distributors. In 2009 look for new releases of the successful Simpsons Qee Series as well as Playstationâ€™s Little Big Planet and SEGAâ€™s Sonic the Hedgehog Qees (being presented through DCD at the Dallas Toy Fair this week) and many, many more.
Kevin Winnik, a 15-year veteran of the toy industry, will be President and Director of Toy2R USA.
Created out of an obsession for art toys and collectibles, Hong Kong based company Toy2R continues to break down the boundaries between product design, art and graphics.
Mastermind Raymond Choy founded the company in 1995 when he took his dream of a once owned toy store known as â€˜Toy Râ€™ (Short for ToyRaymond), which held countless quantities of limited edition toy collectibles,and turned it into an internationally recognized company. Toy2R was amongst the first to explore the potential of the designer toy, ultimately, instilling contemporary art into the vinyl toy market we all know and love today.
Our logo was taken from our most loved and cherished mascot â€˜The Toyer.â€™ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure.
Toy2R is a multi-faceted designer toy company. We take great pride in our determination at Toy2R to not only innovate but also inspire artists, designers and the worldâ€™s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market.
Toy2R has received numerous internationally renowned awards for our outstanding achievements, winning the â€˜Best Block Toy Awardâ€™; five consecutive years running, the â€˜Most innovative Company Awardsâ€™, 2007 ToyAwards: Vinyl Toy of the Year from Plastic and Plush.com, Best of Award 2007 from aftimes.com, and many more.
Toy2R continues to grow and influence the world while expanding the definition of art. You will find our Qee creations in more concept stores, galleries and museums worldwide. Join the â€œQeevolutionâ€ because everyone wants to collect more Qee!
About Toy2R USA:
Kevin Winnik, a 15-year veteran of the toy industry, is President and Director of Toy2R USA.Â Kevin and Raymond Choy, creator of Toy2R and the Qee brand, share a vision for the potential growth of the designer toy category.Â Kevin said, â€œI am excited about thispartnership with Toy2R.Â I was introduced to Raymond and the Qee brand in 1998 and fell in love with the endless creative points of view that came out of the original designer toy platform, the Qee.Â With the establishment of Toy2R USA we will explore a multitude of opportunities and new creative directions.â€